It happens every year. And it certainly doesn't fade away, it just gets stronger. I just read about all the people waiting in line for hours and hours (even spent the night at the sidewalk) just to be one of the first few thousands buying the iPhone 4.
I read the report by Engadget. These guys are insane! Even though, I admit, it would be cool to be able to get it on the first day AND meet Steve Wozniak!
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